Tips for Improving Your Marketplace SEO

SEO flow chart on chalkboard

If Search Engine Optimization (SEO) is still not part of your marketing strategy, it’s time to get started. SEO is the secret to gaining traction for your marketplace and beating your competitors. Click here to learn more.

So what can you do to get the ball rolling?

1. Do keyword research.

Keywords are at the core of every successful SEO campaign. Research keywords for your industry and competitors, and rework your strategy to accommodate them. Keep track of all the keywords you use by putting the all in a spreadsheet. If your CRM tools have integration capabilities, put them there. While researching and implementing your keywords, make sure you track and run your analytics. Keywords don’t mean anything unless you actually track the and know how exactly they’re affecting your campaign.

2. Blog and use the right keywords.

Blogging is a good way to boost your SEO. In fact, it can be one of your main SEO weapons. You can write everyday, every week or even every month – what’s important is consistency. Have a schedule for your blog and keep to it. After all, quality is better than quantity. Of course, when writing for your blog, apply those keywords and make them work for you. For more info, read these sample articles.

3. Improve your landing pages.

As people come and visit your site, make sure you give them reasons to stay. If not, they will leave and check out your competitors. Give the value or an incentive for exploring your website. Well-written, relevant and fresh content is something you should invest time or even money on. Aside from that, include free downloads that they can use, like ebooks or whitepapers.

Of course, you should remember to add those vital calls-to-action. Two or three on a page is good for starters. Don’t overdo it though with too many popups, download or subscribe invites. Play it down, observe the reaction of your audience and go from there.

4. Invest in Google Adwords.

Finally, Google Adwords can help improve your site ranking on the search results, as well as help you determine keywords and key phrases for search engines.If you optimize your content for Google, your chances of getting noticed will surely go up. Set up a Google Adwords account, but don’t be reckless or you could end up paying more than you need to.

Most Internet purchases today begin with a search, which makes SEO not only important but critical to your online marketing success. While there is more to do in terms of using and maximizing the advantages of SEO, the above tips can get you started on the right track.

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